Coke as a gateway to happiness wasn't a concept that sat well with a
savvy, cynical and health-conscious young audience.
savvy, cynical and health-conscious young audience.
But research suggested they still liked the taste.
So we created a social content platform called “THIS ONE’S FOR…”,
positioning the drink as an everyday reward
for everyday efforts and achievements.
positioning the drink as an everyday reward
for everyday efforts and achievements.
We then developed mobile-first, influencer-led content ideas
for Instagram, Snapchat, Spotify & YouTube.
for Instagram, Snapchat, Spotify & YouTube.