Rexona
10 months. R/GA. Rexona (Sure UK). Rewrote the tone of voice. Delivered entire set of global brand guidelines. Oversaw a pioneering new .com content experience built around search and a Motionsense technology TVC. Concepted films for South African rugby team sponsorship and Motionsense film for South American product launch/athlete sponsorship. Devised digital activation ideas that will launch in 2016. Came up with name and original concept for Vice partnership, 'Move or die'.