A Little Brighter Inside
Campaign - Pick of the Week
Campaign - Pick of the Week
"A Little Brighter Inside" was made in lockdown, with everything written, shot & produced remotely over the course of April 2020. Here's how we did it...
We also wrote a radio ad for "Brighter inside" and thought Stephen Fry - with all his originality and joy and eccentricity - would be perfect as the voice of TikTok.
#CreatorAnthem had to be made in-house, so we ended up directing the film and overseeing the composition of the music track, featuring Aitch. We didn't have much time but we had a lot of fun creating this celebration of the creator community. It all starts on TikTok.
Our first piece of work for TikTok was a recruitment campaign at the end of 2019.
We felt the platform had a fantastical, otherworldly vibe, so we brought this to life
with the help of an inter-dimensional portal, Camila Cabello and the line "Jump In Together".
We felt the platform had a fantastical, otherworldly vibe, so we brought this to life
with the help of an inter-dimensional portal, Camila Cabello and the line "Jump In Together".
TikTok loved the portal so much, they asked us to make it the centre-piece of their mega BRITs partnership. We came up with a campaign called #RedCarpetReady
